The Food Safety and Standards Authority of India (FSSAI) on Friday issued notices to at least 14 prominent food business operators (FBOs) including Kinder Joy, Saffola and Bikanervala for violating provisions of the FSS Act, 2006 regarding misleading brand names, trade names, and product claims, labelling violations and other consumer complaints.
The notices also highlight deceptive health claims and the improper use of terms like “natural” and “organic” on non-compliant product labelling, along with hygiene concerns. According to the regulator, the action is part of its ongoing effort to protect consumers from misleading advertising and ensure compliance with food safety regulations.
